To promote their Adobe Creative Day event back in June, Adobe Nordic enlisted the help of Photoshop artist Erik Johansson to create this entertaining video. It hit the top of the viral video chart the week it was released, and has now clocked up over 19m views on YouTube.
The interesting thing about this video is that it was actually created as a 'low-budget' marketing activity for Adobe in Stockholm, but going viral meant it led to huge results. Adobe Nordic usually had about 600 participants following their live online events. The goal for this event was 12,000, but thanks to a little YouTube magic, this Adobe Creative Day was followed by 60,000 viewers online.
One Photoshop magician, one bus stop and lots of hidden cameras.