Our only nomination by a media company about themselves: and brilliantly done. A quarter of a million views in the first month. A terrific return for an agency (not a brand).

Respect from the creative community is clear on Twitter but the comments on YouTube are just marvellous. YouTube has always had the angriest and most blinkered commenters and, with typical falling-on-their-keyboard behaviour, plenty have utterly missed the irony.

Great stuff.