Coco-Cola have done a series of superb videos this year as part of their Content 2020 strategy. We picked this one. A surprisingly small 2.3m views but the reaction was overwhelming.
Everyone knew that it was marketing but they didn't care, they just loved the eloquence of the big point being made with a simple joining hands gesture.
In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart.