Red Bull has become the benchmark for great PR videos with their own Red Bull Media House. In this video MacAskill’s Imaginate, the brilliant street trials rider Danny MacAskill performs amazing stunts in a giant world of his favourite childhood toys. MacAskill as a child used to play with a miniature toy bike and make it do stunts on the various toys in his bedroom. It was his dream to recreate his bedroom and become the miniature cyclist in the giant world of toys. Red Bull and two years of filming made it a reality. The outcome is stunning and a joy to watch.

Released in June, it has over 12 million YouTube views and a spin-off series of videos called MacAskill’s Imaginate – Lifting the Lid. Another great success from Red Bull Media House.