Welcome to the inaugural Passle PR Video of the Year Awards. To vote for your favourite just share it on Twitter, Facebook or LinkedIn.

The Passle PR Video of the Year awards are here to recognise those companies that have created the most impactful, shareable and thought-provoking videos from around the world - and generated an impressive PR buzz from them.

There are four awards. One chosen by each of our panel of judges (made up of some of the industry’s leading practitioners) and one voted for by you – the people!

It is one of the few truly international PR awards with the 16 short-listed videos coming from seven different countries from around the world - and is the only international PR award to be voted for by members of the public.

To make it onto the shortlist from the thousands of PR videos produced around the world is recognition in itself. When voting, we hope that you can choose your favourite video based on:

  • How impactful the video is
  • How thought provoking it is
  • How enjoyable it is to watch
  • How likely you are to share it with friends

The videos cover a wide variety of companies, goals, production types and budgets. Some are brilliantly cheap and simple, while others have clearly had huge production times and budgets. Some are moving, some uplifting, while others just downright hilarious. All of the videos here are excellent in their own way. We hope you enjoy them.


Passle is the online tool that lets you showcase your work, press coverage or blog posts all on one beautiful page. This competition is all built using Passle and each post took just minutes to create using the Passle bookmarklet button.

The Passle bookmarklet button lets you capture articles, images and videos from the web, add your own commentary and then ties it all together into a post.



Lisa Buyer

Lisa is the author of Social PR Secrets and was named one of the top 40 Digital Strategists for 2013. She is passionate and ambitious about how public relations, social media, and SEO influence each other. She is President and CEO of The Buyer Group, an interactive public relations and social agency located in Celebration, Florida and editor for Social #PR Chat covering trends in Social PR, Mobile PR, Brand PR and SEO PR.

Lisa is also a columnist with Search Engine Watch and a regular speaker at PubCon, SES, and part of the @ClickZ faculty, most recently becoming an instructor of the University of San Francisco’s online Advanced Social Media certificate program.

Siân Gaskell

Siân Gaskell is the Founding Director of award-winning PR agency CubanEight (a PR Week Top 150 agency). Siân is an experienced PR professional across the digital marketing and technology sector, having launched household names including BlackBerry, and worked on campaigns for TomTom, BT and Panasonic, as well as countless online businesses and digital marketing technology providers – from Shopping.com through to Blinkx, Zendesk and Outbrain.

Prior to setting up CubanEight over four years ago, Siân held a number of director-level positions at leading agencies including Hotwire (where she was a founder), and Weber Shandwick, where she provided strategic direction for UK and international campaigns.

Rich Leigh

Rich is Co-Founder of the blogger outreach service Bloggabase. Bloggabase connects bloggers with PR, SEO and other marketing individuals and companies with products, services, events and experiences they wish to promote.

Rich also writes and tweets about good PR stunts and campaigns. In January 2012, he launched www.PRexamples.com, a site dedicated to the best in up-to-date PR stunts and campaigns. Almost 200 marketing professionals and students are signed up to contribute and it's one of the most popular sites, by unique visitors per month, in the PR sector. Rich was listed in PR Week's 29 under 29 list in 2012. Prior to setting up Bloggabase and PRExamples Rich worked in the PR industry for six years.

Elena Verlee

Elena is a passionate communicator with two decades of brand building experience. Elena works with high-growth and technology companies to promote them in the US, Canada and the UK. Elena also publishes the blog site: PR In Your Pajamas, with the aim to give back to her community and help educate marketing peers, entrepreneurs, small businesses and non-profits to get heard, get known and get talked about so they can change the world.

PR in Your Pajamas has won multiple industry awards including PR Web’s '25 Essential PR Blogs You Should Be Reading', in 2012 named #15 by Cision in their 'Top 50 Marketing Blogs in North America' based on measured influencer rankings, and in 2013 as InkyBee's #8 in 'World’s Best PR Blogs' based on relevance, visibility and engagement.