The inaugral Passle PR Video of the Year Awards 2013 is now over, and the winners have been chosen!

It was no easy task for our three judges to pick their favourite, as our shortlist gave a fantastic display of B2B and B2C PR efforts on YouTube, from brands big and small. But each of them have chosen their worthy winner, based on the criteria of being the most impactful, thought-provoking, share-worthy and enjoyable to watch.

We hope you enjoyed our selection, and congratulations to our winners. Many thanks to each of our judges, and of course all the wonderful entries that entertained, inspired and amused in 2013. We look forward to what 2014 has to offer!

Rich Leigh's (PRExamples) Winner:

Adobe Photoshop – Street Retouch Prank

"All too often, we see marketing efforts that barely relate to the product, service or company they’re supposed to be highlighting, but this video ticks all the boxes for me; highlighting the simplicity and power of Photoshop in a creative and incredibly shareable way. That Photoshop is used as a generic term for photo manipulation is testament to the brand and its ability to focus on what matters – the product. The importance of marketing is always secondary to that of what is being marketed, and in this case, both aspects gel together to create something special."

Lisa Buyer's (Social PR Secrets) Winner:

Chipotle - The Scarecrow

"I felt from a public relations standpoint - besides the incredible investment in creativity and storytelling - Chipotle's The Scarecrow was the by far the most thought provoking and impactful without being too self serving about the brand itself. It actually almost seemed to question its own place in the dwindling food eco-system we are forced to live and eat in.

It was without PR spin and pranks and sent a very direct message whether you like Chipotle or not, after watching the video you can't help but have a new level of respect for the brand; and want to share the message."

Sian Gaskell's (CubanEight PR) Winner:

Dove - Real Beauty Sketches

"I loved it for the emotion it stirred up in me; simply done; really hitting on target audience sweet spot about women and how they perceive themselves; and the medium of online video was ideal for the execution and for sharing."

The Public's Winner:

Red Bull - Danny MacAskill's Imaginate

You've all be tweeting and sharing away, and the entry that received the most cumulative social shares was this fantastic 7 minute video of Danny MacAskill stunt biking around a childhood dreamworld. Produced by the Red Bull Media House, the impressive talent shown here is a real joy to watch - so it's no surprise it has been crowned as the people's favourite.


Passle is a simple way to present your views on the big conversation. Just highlight, comment and bring to life with the Tweets of others. This competition was all built using Passle, and each post took just minutes to create using the Passle bookmarklet button.

The Passle bookmarklet button lets you capture content from the web, add your own commentary and context, then ties it all together into a post.