"I loved it for the emotion it stirred up in me; simply done; really hitting on target audience sweet spot about women and how they perceive themselves; and the medium of online video was ideal for the execution and for sharing."
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. And don't forget: YOU are more beautiful than you think!