Lisa says:

"I felt from a public relations standpoint - besides the incredible investment in creativity and storytelling - Chipotle's The Scarecrow was the by far the most thought provoking and impactful without being too self serving about the brand itself. It actually almost seemed to question its own place in the dwindling food eco-system we are forced to live and eat in.

It was without PR spin and pranks and sent a very direct message whether you like Chipotle or not, after watching the video you can't help but have a new level of respect for the brand; and want to share the message."