Rich says:

"All too often, we see marketing efforts that barely relate to the product, service or company they’re supposed to be highlighting, but this video ticks all the boxes for me; highlighting the simplicity and power of Photoshop in a creative and incredibly shareable way. That Photoshop is used as a generic term for photo manipulation is testament to the brand and its ability to focus on what matters – the product. The importance of marketing is always secondary to that of what is being marketed, and in this case, both aspects gel together to create something special."