The Happy Egg Company created a video showing off their brilliant invention: The Pancake-omatic. The brilliantly over-engineered contraption will have Willy Wonka and Wallace and Gromit eating their hearts out as it cooks up a pancake in one minute from a freshly-laid egg. If you love pointless inventions you will love the Pancake-omatic.

The video was released on YouTube the week before Shrove (Pancake) Tuesday and got several hundred thousand views and great pick up in the UK press. We do not often see PR activity for a product such as an egg, so brilliant effort all round by the Happy Egg Company in bringing their product to life!