The video was released in September 2013. Microbanker was started to support the Ugandan microfinance project of the Dutch NGO SYPO. They provide small business loans to poor women in rural Uganda who do not have access to conventional bank loans.

Dancing to Price Tag by Jessie J ft B.o.B., the women found the perfect video message to show the public what they did with their loans. They aimed to get 50,000 views (which they have comfortably surpassed at 135,000 so far - December 2013). They do good work: www.microbanker.com.